Ethos Labs

Vision: increase ethical profits

A rising tide lift all boats. We all prosper when we can exchange goods and services reliably. Unethical behavior is a drain on markets, increasing risk, reducing participation, and making us all poorer in the end.

With Ethos, opportunities will flow towards those with a long standing ethical history. Scammers, grifters, and the unethical will find it expensive, risky, and time consuming to fake these signals. Ethos increases investment in the ethical and increases expenses for the unethical.

Mission: crypto participation requires credibility

Trust is essential for society to function—our civilization would collapse completely without it—and the fact that we don’t think about it is a measure of how well that trust works.

-- Bruce Schneier, Trust and Society

Everyone wins when checking credibility is universal. A lack of credibility evidence will be suspicious.

It should be so easy, so commonplace to build and maintain a reputation on chain that there will be no excuse not to do so. When it's so automatic that we barely think about it, the crypto market will mature to the point where scams are rare and obvious.

In the not-so distant future, we assume nobody will take you seriously until you have an Ethos profile.

Goals

Goal	Measurement
Align financial incentives to be backed by credibility, not rewarded by grift	Coins, funds, and projects leveraging Ethos raise above-average investment
Raise the bar of what credibility means in web3	% of top crypto influencers maintaining Ethos profiles
Increase overall crypto adoption by making it a safer place for new participants	% of new crypto participants connecting to Ethos
Save crypto billions in scams and rug pulls	Ethos participants exposed as grifters permanently lose credibility
Lead by example to demonstrate the power of ethical behavior	Phase governance from central control, to points, to decentralized governance.